Direct-to-Consumer Marketing Manager

Seeking motivated and enthusiastic Direct-to-Consumer Marketing Manager. The Direct-to-Consumer Marketing Manager is responsible for the acquisition, audience engagement, and retention strategies.

Qualifications/Requirements

Identify, explore and implement strategic innovations and marketing efficiencies.
Work with agency partners to identify and explore innovative ideas to leverage marketplace trends.
Develop, test, and refine online and direct mail strategies, communications, targeting models, and messaging to reach prospective members in ways that are innovative and efficient.
Analyze results and costs to continuously refine the channel mix, grow membership, and gain efficiencies.
Enhance communication by leading team efforts for market research, focus groups, usability studies, and campaign analytics.
Research demographics of target markets to inform collateral language, look, and feel.
Oversee adherence of internal and external approval and compliance process, ensure required documentation of approvals, and update the marketing department files and policy manual.
Identify and support strategies and oversee all aspects of the creation and execution of materials for off-line and on-line acquisition programs to efficiently increase lead and sales volume
Identify and develop lead nurture strategies
Track lead generation; oversee the development of results reporting and analysis
Identify/Support strategies and test plans
Oversee agency partners that assist with campaign development, management, and reporting
Work across divisions to develop, maintain and grow awareness and acquisition programs

Requirements

Experience in marketing Direct to Consumer marketing
Traditional marketing with a focus on consumer over the age of 65
A bachelor’s degree required, marketing or advertising major preferred but not required
Print mail campaign experience required
7+ years of direct-to-consumer lead generation marketing experience including direct mail
1-2 years of management experience

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